Cloudly: Marketing For Cloud Accountants

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Introducing the end to end process for marketing for Cloud Accountants.

There are many routes to market to win new accountancy clients for your practice however only one route has consistently and continually proven to work time and time again.

Click here to learn the entire process.

After 18 years of solid testing and complex refining the following process when done well will get your Cloud Accounting service in front of the right people in the right way by leveraging a simple end to end solution that starts with Data and ends with Leads.

When you combine all the key ingredients of modern marketing methods in a well structured and thought out process that includes Data, Content, Email, Tele and Social media marketing your brand will get noticed, you will become a sector specialist and you can leverage it all to generate ongoing, quality  appointments.

Click here to learn more about Cloudly

Brexit or Bust – What Next?

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brexit or bust

Written by Simon Gray, Tax Partner, Hentons

Whether you are excited, concerned or confused about Brexit, it has become a reality. As business owners, we now have an obligation to understand the implications in order to shore-up our investments and ready ourselves for any opportunities that may arise.

In this article we will set out the economic, tax and VAT implications of our Brexit future.



International financial markets respond quickly to shocks, but the economy takes longer to find its level. The FTSE may have bounced back, but the true economic effects of Brexit may only become clear in the months and years to come.

There are many questions that remain unanswered, will the bank rate be reduced to zero? What will be the impact on house prices and our exchange rates? Will there be more Quantitative Easing (QE)? Only time will tell.



Corporation Tax (CT) rates come under UK domestic law and Osborne’s proposed cuts to CT (to 15% or possibly below) will make the UK more competitive.

However, there are some elements of CT that may be affected, such as cross-border group relief and exit charges.

Upon leaving the EU we will no longer be bound by the EU’s ‘State Aid’ rules which broadly preclude member states from offering too generous an incentive to certain sectors (e.g. manufacturing) to the disadvantage of other sectors. A consequence of this is a potential future enhancement of the UK’s R&D Tax Relief regime.



As with CT, we can expect little change if the UK remains in the EEA (European Economic Area). However, if the UK is not constrained by EEA membership, the government is likely to want to repeal changes it was forced to make to the ‘Transfer of assets abroad legislation’.

Although this was anti-avoidance legislation, it was found to inhibit both freedom of establishment and freedom of movement of capital, and was the subject of EU infringement proceedings taken against the UK in 2012.

Upon exit, there is nothing stopping these rules being repealed.



The Recovery Assistance Directive and the Administrative Cooperation Directive require EU member states to cooperate with each other in relation to the collection of tax across borders, including the exchange of information and assisting in the recovery of tax claims.

Leaving the EU means the UK would cease to benefit from these arrangements.

However, the UK is one of 100 jurisdictions which have signed the OECD Multilateral Convention on Mutual Administrative Assistance in Tax Matters, which has similar effect.



VAT was introduced in the UK in 1973 as a condition of us joining the ‘Common Market’, as it was then. Although it is a wholly EU construct, VAT is worth too much to the Treasury to abolish; (the current UK VAT take is c£130bn per annum). It will not be completely rewritten, although the odd nip and tuck are inevitable.

The UK will be free to set its own rates and exemptions. There are some intriguing possibilities, such as whether we bring back zero-rating for the grant of a major interest in commercial buildings (as currently applies to residential buildings). However, too many taxpayer friendly changes will undermine the very purpose of retaining the tax (i.e. healthy revenue generation).

The common EU VAT system will continue to evolve; we will not be bound by its rules but it is likely we will keep a close watch and, where appropriate, carve out our own parallel path.

It is in no-ones interest to deviate too much, as in say the case of cross-border transactions, especially for double or non-taxation to arise.

In summary, some areas will be more affected than others and there is much we can do much to minimise the potential impact, and indeed take advantage of any opportunities arising.


Having in place a proper tax and financial planning strategy is always important, but this is now even more the case. Hentons are ideally placed to offer expert, proactive advice on your business and personal finances, from dealing with tax and compliance issues, to support with financial forecasting and strategic planning.

Whatever the future holds, we are able to assist with your business, tax and financial planning needs, both now and in the years to come.

Please contact Simon to have a chat about how we can support you through this time of uncertainty.

Simon Gray

0113 234 0000


6 Great Content Ideas For Cloud Accountants

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Here are 6 great top level content concepts that Cloud Accountants should be creating content for.

#1 Benchmark Reports

Benchmarking is the process of comparing one’s business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time and cost. In the process of best practice benchmarking, management identifies the best firms in their industry, or in another industry where similar processes exist, and compares the results and processes of those studied (the “targets”) to one’s own results and processes. In this way, they learn how well the targets perform and, more importantly, the business processes that explain why these firms are successful.

Decide on your sector and publish essential key figures that your target market will want to read


#2 Create a Top Ten List

People love reading lists, they spread like wildfire around the internet and they are very quick to do.

Create a top ten list of your favorite XERO plugins, Cloud solutions, SaaS or even tax laws that your clients should know about.


#3 Interview Industry Experts

You can can send people simple questions to answer via email, do the interview over skype and create a video or even do an online webinar. Different markets will engage with different media. Not only will you set yourself up as the cloud accounting specialist in your niche but its a great way for added publicity for your website or blog.


#4 Write a Detailed Product Review

What cloud services do you offer, what do you know about them. By creating content on a particular piece of tech may score you easy clients by looking for information for a problem they have.


#5 Add your Slant to Industry News

Commenting on any main stream news offers the potential of 10000’s of extra hits to your website in days. It is a strategy that works and works well. Think Huffington post. Ask your self what is happening in the specific sectors you service, how does this effect your potential clients and make recommendations accordingly.


#6 Create a Checklist

People love simple and well refined checklists to help organise their day to day. Perhaps create a downloadable checklist of sensible accounting procedures for typical activities. Onboarding new clients, VAT returns, Annual overview etc What do they need to do and why.


In all cases wherever possible make sure to push out links on social platforms to your content and create a call to action to the bottom of very post you need to a offer your readers essential information that will benefit their business.


In our case here is ours – Make sure to now read ‘How To Generate New Business For Your Cloud Accounting Service’

The 3 P’s of Succeeding in the Cloud for Accountants

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Chandra Bhansali Co-Founder and President of AccountantsWorld examines the 3 P’s of succeeding on the cloud for Accountants. Chandra has been serving the accounting profession for the past 27 years and  is recognized throughout the accounting industry as the pioneer in developing cloud technology for accountants. In his article he examines 3 essential factors to consider to grow your practice and the immediate impacts they can have for an accounting firm.

Accountants are always committed to looking out for their clients’ financial health and security. However, with so many clients using generic DIY accounting solutions, some accountants spend much of their day fixing client errors, doing data re-entry, and managing multiple versions of software – menial tasks that leave little time for them to go the extra mile for their clients.

Cloud-based technology allows accountants to take back their profession and become more proactive. While a large majority of accountants want to migrate to the cloud, many have apprehensions about the potential risks associated with cloud adoption.

Many accountants also lack awareness of the tremendous benefits the cloud offers to them. A straightforward way to understand these benefits, and the immediate impacts they can have for an accounting firm, is through the three Ps (Product, Process, and Proactivity):

Product, Process, and Proactivity

Click here for the full article