A Fresh Approach To Book Keeping With Fresh Financials

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Fresh Financials are an exciting new breed of Cloud based book keepers that offer a wide range of professional book keeping services for companies that leverage cloud accounting software. Just like the menu at your favorite restaurant, their list of services is compiled of the freshest ingredients. And like with any great chef,  you can pick and choose the ingredients that you prefer to create a tailor made back end book keeping service to help streamline your accounting needs.

We managed to catch up with Emma to ask her a few questions;

Tell us a little about yourself and your business.
FF: I have been working in the bookkeeping industry for over 20 years – I decided to make the move to cloud accounting in 2012.  The business went through a complete rebrand and concept change at the beginning of 2014 and we have not looked back since.  We offer real time bookkeeping and financials analysis.  We work very closely with all our clients and use all the best tools available to offer an outstanding service – just ask our clients

Which Cloud Accountancy Packages do you use and why?
FF: Xero – Having been a Quickbooks desktop user previously I trialed several of the online software packages available. As Xero was designed for purpose rather than being adapted from a
desktop version it became clear that in my opinion it was the perfect choice for us. We made the decision to become 100% Xero and to become experts in one software. We now offer Xero training as a stand alone service – we train everyone from business owners to in house accounting staff.

Why and when did you decide to become a Cloud Accounting specialist?
FF:In 2012 – why – when I was working on a desktop software I was limited to the number of clients I could work with and collaborate with.  I knew that there had to be a better way of working.  We can now work from anywhere on any device – securely. Client collaboration is very important to us so now our clients can rest assured that their accounting software is up to date at whatever time they want to look at the information.

What key benefits do you consider that Cloud Accounting offers your clients?
A: Complete piece of mind and full understanding of their current financial position – they don’t have to wait til quarter or year end to understand how their business WAS doing – they know how it is doing now – we use the real time information to work on budgets, scenarios and constantly updating cashflow forecasts – it is powerful information that every business should have and needs.

What sector specialisms do you have?
FF: We are not industry specific – although we are pushing our offering to pubs at the moment using a great mix of Add-ons and Xero.  Our passion is working with clients who want to work the way we work – they enter into an agreement with us as much as we do with them – there are expectations on both sides.

What specialist services do you offer your clients?
FF: Real Time Bookkeeping – Banks are reconciled every day and everything else updates itself in real time.  We offer far more than bookkeeping – we have developed our own Health Check offering so if a business is unsure of the state of their Xero account we can use our expert ise in the software to deep dive into their account – find any mistakes or discrepancies and work with them to fix them.  Training and Xero support is a big part of our services also.


Client Testimonials

We changed over to the Xero accountancy program hosted by Fresh Financials 18 months ago and what a difference it has made to our business and bookkeeping. We were previously using Quickbooks for over 10 years and it wasn’t until we moved to Xero that we realised how streamline and effective the program is.

The time that I need to spend on accounts has been halved and everything is so much easier. Having the support of Fresh Financials not only gives me added confidence with the more complicated aspects of bookkeeping but means that they can be in control of certain tasks of the business and having someone to help and advise me with any questions I may have on a daily basis has really helped.

Overall our bookkeeping and day to day management of the business has improved so dramatically, not only saving me a lot of time but everything now runs smoothly and life is a lot easier.
Verity Sowden – Cross Country Magazine


I wanted an outsourced bookkeeping service and a cloud-based accounts system so we could both easily log in to the system from our own offices (or elsewhere at any time). Xero is a great solution and Emma and her team are brilliant at managing and delivering everything I need (bookkeeping, VAT, budgets, payroll, cashflow and more.)

Emma is very experienced with Xero, does everything on-time and offers pro-active advice and ongoing support as my business grows.

I love the fact that I am always getting access to new apps that integrate with Xero to speed up other processes too – like expenses and holiday requests. Perfect. Highly recommended.
Emma Pearce – Pearce Marketing Consultants Limited


If you want to get in touch with Emma then email, visit the website or call direct on 01323 700111.

Gareth Price – Cloudworx SA

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The accounting world has been revolutionised by the Internet and Cloudworx SA sit at the forefront of driving Cloud-based Accounting solutions around the world.

Founded in 2012, their goal has always been clear and consistent: Make accounting simple, accurate and accessible for their impressive portfolio of happy clients. With 30 global clients, operating in 12 countries on 4 different continents Cloudworx SA are a driving force and a key player in cloud accounting services.

Gareth Price, founder of Cloudworx qualified as a CA in 2012 and immediately left the confines of the auditing profession to pursue something more exciting. That turned out to be an opportunity to be a the forefront of the Cloud Accounting revolution and he has grabbed it with both hands. Gareth prides himself on being able to find an innovative and effective solution to any situation.

An accomplished athlete, Gareth is a marathon runner and Ironman triathlete and can regularly be seen pounding the pavements of the southern suburbs or riding his bike around the peninsula.

When Gareth was not busy working in the clouds or running marathons we managed to catch up with him to ask him a few questions…

Tell us a little about your self

GP: Cloudworx is a South African-based company specializing in providing bookkeeping and accounting services to technologically-minded entrepreneurs.

We are a young, vibrant and dynamic firm who enjoy creating varied solutions to the accounting challenges that clients face. The cloud allows us to do this for many more people than would be the case in the old desktop world.

Which Cloud Accountancy Packages do you use and why?

GP: We use Xero as we have found it to be the most user-friendly and accessible of all the cloud-accounting apps in the marketplace.

We also have partnerships with Unleashed, Dear, Workflowmax, Receiptbank, Vend and Crunchboards. These apps allow us to tailor make solutions to almost any company’s needs.

Why and when did you decide to become a Cloud Accounting specialist?

GP: Cloudworx was started just over 4 years ago, just as the cloud revolution was beginning to awaken. Being from a generation that has grown up with computers and the internet it was immediately apparent that this was the way of the future and would be much more efficient than old desktop software.

What was more exciting was the knowledge that many young entrepreneurs who would be starting businesses in the future would love the idea and it seemed like a great way to get in on the ground floor with people who could be shaping the world we live in in 10 and 20 years time.

What key benefits do you consider that Cloud Accounting offers your clients?

GP: Quite simply, cloud accounting is about convenience, flexibility and speed. It gives clients the ability to work from wherever they are and makes it simple and easy to do so.

Quite simply, nobody makes money doing their own accounting – managing stock, debtors and creditors is vital to a business but it is time consuming. That time could be better spent doing what it is you do well.

The cloud has made it easier for businesses to do what they need to do quicker and easier than in the past, and made it possible for their accountant to interact with them in real time meaning that advice can be given timeously and decisions made quickly.

What sector specialisms do you have?

GP: None – we have experience in a variety of fields

What specialist services do you offer your clients?

GP: We don’t do complicated tax advice. We don’t do mergers and acquisitions. We help you run the accounting side of your business. That is what we specialize in.

Client Testimonial

“Thanks Cloud Worx for great solutions – I used to spend 3-4 days monthly to process over 250 invoices a month. The introduction to Xero and vend has completely streamlined my business and accounts. I now spend 1/2 day a month and it has allowed my business to grow to 4x the size in the space of 1.5 years.” Kent Horner – My Training Day 

“Xero has been a great financial tool for our business. Having a system where we can invoice, record all our purchase orders and have an analysis of our financial reports, especially the aged receivables and aged payables is most important to us. Having clear indications as to how we are doing on a daily and weekly basis is indeed an asset and a must have for any business. Xero provides all of this and more.” CANDICE LAKEY, ANCHOR FOAM AND RUBBER CC

“Xero has changed how I view accounting and bookkeeping. Important financial information is available on a daily basis, at the click of a button.” MERLE O’RYAN, TOPDECK WATERPROOFING

“Xero is very user friendly and uncomplicated especially for somebody like myself who is not an accountant! I love the fact that I can work on it anytime and from anywhere.” SUE SCOTT, CYBERFIBRE DÉCOR MARKETING

If you want to get in touch with Gareth make sure to visit and to learn  more about his cloud accounting services visit here