Cloudly: Marketing For Cloud Accountants

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Introducing the end to end process for marketing for Cloud Accountants.

There are many routes to market to win new accountancy clients for your practice however only one route has consistently and continually proven to work time and time again.

Click here to learn the entire process.

After 18 years of solid testing and complex refining the following process when done well will get your Cloud Accounting service in front of the right people in the right way by leveraging a simple end to end solution that starts with Data and ends with Leads.

When you combine all the key ingredients of modern marketing methods in a well structured and thought out process that includes Data, Content, Email, Tele and Social media marketing your brand will get noticed, you will become a sector specialist and you can leverage it all to generate ongoing, quality  appointments.

Click here to learn more about Cloudly

Atos and Xerox launch new cloud-based Finance and Accounting Business Process as a Service

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Bezons (France), Uxbridge (UK) 12 July 2016 – Atos, an international leader in digital services, and Xerox have launched a new cloud-based ‘Business Process as a Service’ (BPaaS) offering for clients streamlining their finance and accounting functions.

The new service offers ‘Source-to-Pay’, ‘Order-to-Cash’ and ‘Record-to-Report’ and can be scaled to meet fluctuating demand and workloads. Complete with industry leading intelligence products to ensure internal controls, this ‘out-of-the-box’ service drives efficiency and up to 30 percent in cost savings.

The service combines the strength of Xerox’s global finance and accounting capability with Atos technology and digital skills in systems integration to provide a pay-as-you-go cloud-based service. The ready-to-go solution offers low upfront costs and no requirement for additional infrastructure, meaning that clients can be using the service in a matter of weeks. The fully configured technology platform leverages the advanced functionality of Oracle Enterprise Resource Planning Cloud to drive productivity, lower costs, and improve controls in the finance function.

Read the full article here

Deloitte Propels SMEs with their own cloud accounting service Propel

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Deloitte is targeting rapidly rising start-ups and SMEs with their own cloud accounting softare Propel designed specifically for growing businesses, Propel by Deloitte delivers real-time accounting and analytics from £350 per month

For ambitious start-ups and small and medium sized businesses, Propel by Deloitte is a cloud-hosted service designed specifically to support  start ups as they  grow.

Some of the key features include:

  • Preparation and submission of quarterly VAT returns
  • Full bookkeeping service
  • Preparation and submission of year-end accounts
  • Monthly management reporting
  • Preparation and submission of annual corporation tax
  • R&D Tax Credit
  • Payroll


Click here for more information on Propel

New Press Release: Intacct Extends Its Cloud Leadership on Latest Accounting Today VAR 100 List

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27 Intacct Partners Named to Industry's Top Resellers List-the Most of Any Cloud ERP Vendor

Intacct, a leading provider of best-in-class cloud ERP software, is pleased to announce that 27 Intacct value-added resellers (VARs) were recognized on Accounting Today's 2016 VAR 100 list. Once again, Intacct has more partners honored on the Accounting Today VAR 100 list than any other cloud ERP vendor. The annual VAR 100 list ranks the top value-added resellers of accounting and accounting-related software by revenue. 

The Intacct Partner Program continues to grow and attract the industry's top organizations. As more and more businesses look to implement cloud-based financial systems, an increasing number of the top resellers have turned to Intacct's partner program to expand their portfolio with cloud ERP software.

Intacct is a leading provider of best-in-class cloud ERP software. Bringing cloud computing to finance and accounting, Intacct's award-winning applications are the preferred financial applications for AICPA business solutions. In use by more than 11,000 organizations from startups to public companies, Intacct is designed to improve company performance and make finance more productive. Hundreds of leading CPA firms and Value Added Resellers also offer Intacct to their clients. The Intacct system includes accounting, cash management, purchasing, vendor management, financial consolidation, revenue recognition,subscription billing, project accounting, fund accounting, inventory management, and financial reporting applications, all delivered over the Internet via cloud computing.

Read more of the article here

From Brexit to Brunch: 6 New Opportunities for Cloud Accountants

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Every cloud has a silver lining and Brexit is no different. At times of change there are always new opportunities and now as we move from Brexit to ‘Brunch’ here are 5 opportunities for your cloud based accountancy firm to consider.

1) Taxation and Tech:

On January 1st 2015 the VAT rules for place of supply changed in the EU for sales of digital services causing multiple techpreneurs in the UK to temporarily cease trading  until payment gateways could process the information needed in an automated way.

As result there was a sharp rise in demand for  cloud accounting services and clients were won. This was just digital firms back then but  now all UK businesses potentially face similar challenges.

Focusing on specific tech solutions for potential changes could offer you a great USP.

2) Governmental Policies

What will the impact  of Brexit  be on UK Government policies and how will this affect your target businesses?

According to ICAS  potential areas to consider are  Anti-Money Laundering,  Data Protection,  Financial Services,  Harmonisation of Product Standards,  Consumer Rights and Pensions to name a few

If you have a sector specialist in any of  these areas consider preparing a how to guide / white paper to educate them with the possible changes ahead.

3)  Accounting Policies

What will be the new accounting policies? Will we re-establish UK Generally Accepted Accounting Practice (UK GAAP), how will international Financial Reporting Standards change? Are your clients aware of how this will change their day to day? They will need to know and they will be looking around for guidance.

Doing webinars on potential challenges clients face should deliver a good turnout and new business.

4) Markets in Turmoil

The Institute of Directors (IoD) surveyed 1,000 of its members and found that a quarter planned to freeze recruitment. Accounting firms that service this sector could see a rise in demand for financial support and analysis.

Perhaps creating a targeted marketing campaign in to this sector and others that show significant signs of struggle  could set you up with a new pipeline of clients.

5) Geographical Shifts

Cloud accountancy offers a fantastic opportunity to service any business anywhere in the world and now more and more businesses are  considering relocation if the UK leaves the single market.

For example Sources told the BBC that up to 2,000 jobs at the US investment bank Morgan Stanley could be moved from London to Dublin or Frankfurt, HSBC plans to move up to 1,000 staff from London to Paris.

How can you create a process to make it easier for  your potential clients to adapt to geographical shifts?.

6) The rise of the freelancer

If companies do decide to relocate they  will still want to tap in to the UK pool of talent. Freelancing will become more common and they all will  require an accountant. Specialising  in this sector could offer great demand for your services.

Look at sites like Freelancer, Upwork and Guru to find an endless source and create a guide to educate them about the pros and cons of working for international businesses.

If you are looking to learn how you can create a tailored marketing campaign to take advantage of Brexit for your business click here

CFOs Are Becoming Cloud Software Converts

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Until recently, the typical finance teams of the larger companies amongst us have been rather slow at adopting and embracing cloud accounting. 

But now, that is all changing, and its changing quickly! CFO's are swiftly becoming convers to accountacy apps and an estimated  $23.1 billion will be spent on financial management software this year alone.

Heather Clancy who writes for Fortune magazine has recently published an indepth article looking at the what,whys and hows so if you are having a hard time to explain the benefits of Cloud Accounting to your customers to convert them then this article will help

GDPR Data Protection for Cloud Accountants Warning

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Shockingly, according to a new study by Netskope over 75% of cloud apps in the EU lack key capabilities to ensure compliance under the new GDPR Data protection

Netskope tracked 22,000 cloud apps in use in the EU by giving them a rating between 1 and 100 in terms of GDPR readiness.

  • Just under 28% of cloud apps were deemed unready.
  • Half (48%) were scored as somewhat ready.
  • Only 25% were deemed ready.

If you are concerence about GDPR Data protection then make sure to Act-Now to plan and prepare for the impending change.


THE GDPR dat protection ruiling  will affect you if  you store any data on any of your clients or prospects in any form, you do any kind of outbound marketing activity and if your business resides in and or you market your services to Europe.


Act – now xplains the situation you face and covers;

  1. What has happened and why is there change?
  2. The risk to your business
  3. What to expect
  4. What you need to do with your legacy data
  5. What you can start doing now to prepare for the potential changes
Read more of the original aricle on Buisness Insider  here

ClearTax raises $12 million from SAIF Partners

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Online tax returns filing platform ClearTax has raised $12 million, or about Rs 80 crore, from SAIF Partners in one of the largest series A rounds announced this year.

As a part of the deal, Ravi Adusumalli, managing partner at SAIF, has joined the board of ClearTax's Delaware, USA-based entity 'Software is Correct'.

Five year-old company Defmacro Software, which owns and operates ClearTax, will use the proceeds from the round to launch a slew of consumer-focused tax-saving products, including mutual funds and other equity-linked saving schemes, its cofounder Archit Gupta said.

“A typical agent is very bias. To solve for this, our products will be data driven, and completely transparent, to the extent that we will publish our commissions on the site itself,” said Gupta who is also the CEO of the firm.

Read more here:


PCWorld votes Xero as its top-choice accounting software in 2016

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This month, PCWorld put five accounting software products to the test to answer one big question. “Which cloud accounting software and mobile app should you buy?”

One software solution came out on top. Xero.

The Accounting Software 2016 Group Test began by introducing QuickBooks, Reckon and MYOB as the more “established marques” — warning that “relative newcomers like Xero” “have upped the ante, forcing the old-timers to lift their game and make their applications easier to use, more reliable and up to date.”

To put this theory through its paces, the technology retailer selected five accounting software services to participate in a head-to-head comparison: MYOB Essentials, QuickBooks, Saasu, Reckon One and Xero.

Read the full article here:

Bishop Fleming launches new cloud accounting product for owner managed businesses

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Bishop Fleming has launched a new cloud accounting solution aimed at owner managed businesses that incorporates Xero as its accounting engine.

It allows businesses to grow their package components as they need to, while ensuring that they are ahead of the need to comply with the government’s stated aim of making all businesses submit quarterly digital returns starting in 2018.

Julian Cramp, Bishop Fleming’s marketing director, said: “Our cloud accounting solution is designed for those businesses owners who don’t just want to keep up with the competition but want to get ahead.”

The advantage of this bundled solution is that it combines elements that need to be done with bits that add real value. The benefits and flexibility to grow the solution make it a real no brainer’ for businesses to adopt.