Here are 6 great top level content concepts that Cloud Accountants should be creating content for.
#1 Benchmark Reports
Benchmarking is the process of comparing one’s business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time and cost. In the process of best practice benchmarking, management identifies the best firms in their industry, or in another industry where similar processes exist, and compares the results and processes of those studied (the “targets”) to one’s own results and processes. In this way, they learn how well the targets perform and, more importantly, the business processes that explain why these firms are successful.
Decide on your sector and publish essential key figures that your target market will want to read
#2 Create a Top Ten List
People love reading lists, they spread like wildfire around the internet and they are very quick to do.
Create a top ten list of your favorite XERO plugins, Cloud solutions, SaaS or even tax laws that your clients should know about.
#3 Interview Industry Experts
You can can send people simple questions to answer via email, do the interview over skype and create a video or even do an online webinar. Different markets will engage with different media. Not only will you set yourself up as the cloud accounting specialist in your niche but its a great way for added publicity for your website or blog.
#4 Write a Detailed Product Review
What cloud services do you offer, what do you know about them. By creating content on a particular piece of tech may score you easy clients by looking for information for a problem they have.
#5 Add your Slant to Industry News
Commenting on any main stream news offers the potential of 10000’s of extra hits to your website in days. It is a strategy that works and works well. Think Huffington post. Ask your self what is happening in the specific sectors you service, how does this effect your potential clients and make recommendations accordingly.
#6 Create a Checklist
People love simple and well refined checklists to help organise their day to day. Perhaps create a downloadable checklist of sensible accounting procedures for typical activities. Onboarding new clients, VAT returns, Annual overview etc What do they need to do and why.
In all cases wherever possible make sure to push out links on social platforms to your content and create a call to action to the bottom of very post you need to a offer your readers essential information that will benefit their business.
In our case here is ours – Make sure to now read ‘How To Generate New Business For Your Cloud Accounting Service’
